Month: February 1997

98.5 KHYS/103.3 KJOJ become “Kiss 98.5 & Kiss Again 103.3”

Over the years, for whatever reason, it seems like “pure” Rhythmic CHR has failed in Houston. The two most recent attempts to make the format work have been on limited signals. One of these attempts was “Kiss 98-5, Kiss Again 103-3” (KHYS/KJOJ), which replaced the previous NAC/Jazz format, on February 24, 1997. Kiss offered a Dance-oriented approach targetted at Latinos, similar to Power 96 in Miami. Styles of music heard on the station included house, freestyle, bass, tropical, and R&B. While the station seemed to be making some progress in the ratings early, it never got to the next level. During the Spring of 1998, KHYS/KJOJ shifted to a more Mainstream format — essentially a more Rhythmic version of the heritage Mainstream CHR in the market, KRBE. The...

103.9 WDRE flips from Modern Rock to Urban

In late 1996, Jarad Broadcasting sold off WDRE to Radio-One, who specializes in Urban based formats. With knowledge of a change coming, the station decided to go out with a bang. Sweepers promoted the days remaining until the death of ‘DRE, while an anything goes attitude prevailed at the station. On Valentines Day, 1997 WDRE presented Bitterfest, a concert to mark the demise of the station. As the clock prepared to strike midnight, 103.9 played Pearl Jam’s “Alive” while the concert’s crowd chanted “DRE, DRE, DRE”. At midnight the station began a weekend stunt of Old School R&B, until the sign-on of the “New 103.9” Urban format the following Monday. http://formatchange.com/audio/72.mp3

101.9 KSCA Becomes La Nueva

Previous Format: AAA “FM 101.9” New Format: Regional Mexican “La Nueva 101.9” Date & Time Of Change: February 5, 1997 at 12:00am More Info: Wikipedia http://formatchange.com/audio/311.mp3

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