The first week of January 1999 was not a good time for the state of Modern Rock-oriented radio in Kansas City. Just as 102.1 was changing from Modern AC to AC , 107.3 decided to drop Modern Rock in favor of Rhythmic Oldies. The station had enough problems generating ratings due to its limited signal, and the ratings fell further after a dispute that led to the station dropping the syndicated Mancow morning show.
It seems like Modern AC on 102.1 was doomed from the very beginning. When legendary KYYS “KY-102” was blown up in favor of “102.1 the Zone” in 1997, listeners did not welcome the new station. This backlash, along with the station’s similarity to CHR sister KMXV, resulted in a change to AC as “Star 102” in early 1999.