One day before Election Day, a huge day for a Talk station, WWDB-FM America’s first Talk station on FM abandoned the format. Sinking ratings caused by the loss of the syndicated Dr. Laura and Rush Limbaugh to upstart 1210 WPHT as well as the many reimaging and refocusing WWDB went through in its final years helped lead to its demise. Around 9:00am the station began stunting with an automated voice counting down to 1. When the station debuted at 5:00, they did so by airing all of the station’s sweepers prior to the first song “Don’t You Forget About Me” from Simple Minds.
Historically, Rhythmic CHRs hadn’t performed very well in the Houston market (see 98.5 KHYS) but Cox had confidence with the sign on of “Hot 97-1”. After breaking it’s simulcast with sister “Oldies 107.5”, an electronic voice countdown began. The countdown didn’t reach 1 until the following day and “Hot 97-1, Houston’s Hottest Hit Music” was born. The KKTL-FM calls were later replaced with KTHT. The first song on “Hot 97-1” was “Party Up” by DMX
One of the few remnants of independent commercial radio, Modern Rocker “FM 106.3” was sold to Press Communications in 2000. When the new ownership group took over at the stroke of midnight on November 14, 2000 the Alternative format was retained, but significantly retooled. A more adult, female approach was taken with an entirely new airstaff, imaging, and signal enhancements.
Mired with a subpar signal and being one of two Oldies stations in the market did not allow WSUN to take off in the Tampa Bay area. While rumors of Cox flipping the station to All-80’s ran rampant, the station began stunting with music from 2001: A Space Oddysey. At 5:00pm on November 3, 2000, the Tampa Bay area got its first taste at an Alternative station in many years with the debut of 97X. The first song, Hemhorrage by Fuel was dedicated to Modern AC WSSR and Active Rocker WXTB, both of whom are owned by competitor Clear Channel Communications.