In Late March 2003, Mega Communications, which had attempted to target the growing Hispanic audience in Philadelphia with a pair of AM stations and a rimshot FM sold the FM to Nassau Broadcasting for $16 Million. The former WRDR’s sale, which has a large coverage area of Southern New Jersey, was legally contested by Millennium Radio Group which had previously purchased Nassau’s Monmouth/Ocean group. As a result, a loop redirecting 104.9’s listeners to sister 1310 AM continued on in virtual perpetuity.
March 11th, the on-air staff gets fired. Z100 plays music and promotes “The Death of a Portland Institution”. KKRZ has been the Top40/CHR station since 1984. Others have tried and failed. All week, they play the regular playlist, get all the hype going and on March 15th, 4:40 PM, a heartbeat recording is played. At 5:00, they go through this montage of sounds with Bjork singing in the background and after about 2 minutes, launch into – whaddayaknow – Z100 – the local Top40/CHR outlet. Basically, they are playing a little more rhythmic to compete with KXJM “Jammin 95.5” and they are slowly bringing back the airstaff. Thank you to Aircheck Dex for supplying us with the clip, and Craig Busic with the summary.