Month: April 2003

It was a long time coming. What was once one of the most revered rock stations in the country, 102.7 WNEW lost its way in the mid-1990’s. Constant musical shifts: AAA, Alternative, Classic Rock, Mainstream Rock, back to Classic Rock took their toll on the audience. Finally an answer was found as the station hired so called “shock jocks” Opie and Anthony for afternoons. Ratings rose in their daypart and eventually WNEW flipped to all talk, but could never fill in all the dayparts to the same level of success due to Howard Stern being heard on sister station 92.3 WXRK. Opie and Anthony were eventually syndicated, but it all came crashing down in August of 2002 when the duo were fired for a highly publicized promotion that went awfully wrong. The station’s ratings, whi...