Month: August 2006

WSNI Becomes Rumba 104.5

Following the launch of “Philly’s 106.1” on WJJZ and WSNI 13 days earlier, it was known that 104.5 would eventually launch a new format of its own. Unlike the Rhythmic AC format at 106.1, which word had leaked out about a few weeks prior, Clear Channel kept the new format of WSNI closely guarded. Market observers guessed anything from Country to Modern Rock to Spanish, all of which could have filled a logical hole in the marketplace. As noon approached on August 23, Donna Summer’s “Last Dance” helped trigger the end of 104.5 as an english language station. A deep voice counted down from diez to uno and the station signed on with Frankie Ruiz’s “Puerto Rico” kicking off “Rumba 104-5”. Thanks to Nick D. for the aircheck. http:...

97.7 WILD-FM becomes WAAF Simulcast

Sometimes the biggest moves come out of nowhere. Unexpectedly on August 21, 2006, Radio-One announced the sale of Urban AC “97.7 WILD-FM” to Entercom. By the next day, Entercom had already taken over the operations of the station via an LMA. The signal, which rimshots Boston and it’s southern suburbs was a perfect compliment to the western based signal of 107.3 WAAF. The former Worcester station had recently upgraded its signal and moved eastward with a change in city of license to Westborough, but still had a hard time covering the urban center of Boston putting it at a competitive disadvantage. With the 97.7 and 107.3 signals combined, WAAF could promote the fact that it covered more area than any Boston FM signal. As the ticking clock stunt hit zero, you could make out...

Sunny 104.5 Signs-Off

August 10, 2006 will go down as one of the most historical days in Philadelphia radio history. At Noon, Clear Channel blew up the formats of two of their five FM stations simultaneously. While Smooth Jazz was disappearing from 106.1 WJJZ, 104.5 WSNI was saying goodbye to its Gold based AC format. In both of their places appeared Rhythmic AC “Philly’s 106.1”. It wasn’t a simlucast persay, as FCC regulations forbid two stations with identical coverage from duplicating so much programming, however the same songs played in the same order with different sweepers and commercials leading to the music not lining up completely. The purpose of the so-called “shadowcast” was to get Sunny 104.5’s audience to move over to the new 106.1 format before the debut o...

WJJZ Becomes Philly’s 106.1

August 10, 2006 will go down as one of the most historical days in Philadelphia radio history. At Noon, Clear Channel blew up the formats of two of their five FM stations simultaneously. While Sunny 104.5 was ditching its Gold based AC format, Smooth Jazz was disappearing from 106.1 after a successful 13 year run. The demise of WJJZ, which was made to create a format to support Whoopie Goldberg’s syndicated morning show. Following a euology of the station by Program Director Michael Tozzi, and Daryl Hall’s “She’s Gone” the Black Eyed Peas’ “Let’s Get It Started” kicked off “Philly’s 106.1” and its shadowcast at 104.5. http://formatchange.com/audio/253.mp3

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