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	<title>Format Change Archive &#187; Amarillo</title>
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	<itunes:summary>Where Radio Stations Are Born</itunes:summary>
	<itunes:author>Format Change Archive</itunes:author>
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		<title>Format Change Archive &#187; Amarillo</title>
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		<title>93.1 KQIZ Relaunches as &quot;93.1 The Beat&quot;</title>
		<link>http://formatchange.com/931-kqiz-relaunches-as-931-the-beat/</link>
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		<pubDate>Thu, 15 Nov 2001 14:31:00 +0000</pubDate>
		<dc:creator>Lance</dc:creator>
				<category><![CDATA[Amarillo]]></category>
		<category><![CDATA[93.1 The Beat]]></category>
		<category><![CDATA[CHR]]></category>
		<category><![CDATA[http://formatchange.com/audio/36.mp3]]></category>
		<category><![CDATA[KQIZ]]></category>
		<category><![CDATA[Rhythmic CHR]]></category>
		<category><![CDATA[Z93]]></category>

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		<description><![CDATA[The original KQIZ signed on in 1975 and pretty much remained Mainstream Top 40 for its entire tenure. As the summer of 2001 ended, KQIZ was in a format many have dubbed Lillith Fair FM. Over a period of several months, ratings had gone from upwards of a 19 share 12+ to a jaw dropping [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://formatchange.com/931-kqiz-relaunches-as-931-the-beat/' addthis:title='93.1 KQIZ Relaunches as &#8220;93.1 The Beat&#8221; '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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<p>The original KQIZ signed on in 1975 and pretty much remained Mainstream Top 40 for its entire tenure. As the summer of 2001 ended, KQIZ was in a format many have dubbed Lillith Fair FM. Over a period of several months, ratings had gone from upwards of a 19 share 12+ to a jaw dropping 3.2. Having paid over $3 million for the property, Cumulus Broadcasting was presumably not going to let the station slip away. On or around Monday, November 3, 2001, the station suddenly stopped with the CHR/Pop format. There was no announcement, no prologue, the station just suddenly switched to stunting. The entire staff, sans one person, were fired. About a week later (4 days before sign on), announcements aired proclaiming that &#8220;something brand new is coming to 93-1, details Thursday morning.&#8221; People were obviously furiously busy behind-the-scenes to launch a new radio station.</p>
<p>At 9:31 a.m. on November 15, the filler and stunting suddenly stopped. The old &#8220;Z93&#8243; was dead forever. After several seconds of silence, KQIZ signed on as Rhythmic CHR &#8220;The Beat of Amarillo, 93-1 The Beat&#8221; with Party Up by DMX.</p>
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	<itunes:subtitle>The original KQIZ signed on in 1975 and pretty much remained Mainstream Top 40 for its entire tenure. As the summer of 2001 ended, KQIZ was in a format many have dubbed Lillith Fair FM. Over a period of several months,</itunes:subtitle>
		<itunes:summary>The original KQIZ signed on in 1975 and pretty much remained Mainstream Top 40 for its entire tenure. As the summer of 2001 ended, KQIZ was in a format many have dubbed Lillith Fair FM. Over a period of several months, ratings had gone from upwards of a 19 share 12+ to a jaw dropping 3.2. Having paid over $3 million for the property, Cumulus Broadcasting was presumably not going to let the station slip away. On or around Monday, November 3, 2001, the station suddenly stopped with the CHR/Pop format. There was no announcement, no prologue, the station just suddenly switched to stunting. The entire staff, sans one person, were fired. About a week later (4 days before sign on), announcements aired proclaiming that &quot;something brand new is coming to 93-1, details Thursday morning.&quot; People were obviously furiously busy behind-the-scenes to launch a new radio station.

At 9:31 a.m. on November 15, the filler and stunting suddenly stopped. The old &quot;Z93&quot; was dead forever. After several seconds of silence, KQIZ signed on as Rhythmic CHR &quot;The Beat of Amarillo, 93-1 The Beat&quot; with Party Up by DMX.</itunes:summary>
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