99X Returns Again

Previous Format: Country “98.9 Nash Icon” (Stunting As “Warm 98.9“) New Format: Alternative “99X” Date & Time Of Change: January 1, 2016 at 12:00am More Info: RadioInsight, Wikipedia

WTSH Becomes X107.1

Previous Format: Country “South 107” WTSH (Moved To 93.5) New Format: Alternative “X107.1” Date & Time Of Change: June 23, 2014 at 12:00am More Info: RadioInsight, Wikipedia

Radio 105.7 Atlanta Launches

Previous Format: Rhythmic CHR “Wild 105.7/96.7” WWVA-FM/WWLG New Format: Alternative “Radio 105.7” Date & Time Of Change: March 28, 2013 at 12:00pm More Info: RadioInsight, Wikipedia Notes: Audio features end of “Wild 105.7” at 10:57am leading into hour of stunting before launch of “Radio 105.7” a little after 12:00pm.

98.9 The Bone Becomes The Walk

Previous Format: Active Rock “98.9 The Bone” New Format: Country/Christian AC “98.9 The Walk” Date & Time Of Change: February 4, 2013 at 12:00pm More Info: RadioInsight, Wikipedia

Dave Becomes 92.9 The Game

Previous Format: AAA “92.9 Dave-FM” New Format: Sports “92.9 The Game” Date & Time Of Change: October 24, 2012 at 2:00pm More Info: RadioInsight, Wikipedia

98.9 The Bone Launches

Previous Format: Alternative “99X” New Active Rock “98.9 The Bone” September 1, 2012 at 12:00pm More Info: RadioInsight, Wikipedia

Project 96.1 Gets Powerful

Previous Format: Active Rock “Project 9-6-1” New Format: CHR “Power 96.1” Date & Time Of Change: August 29, 2012 at 8:05pm More Info: RadioInsight, Wikipedia

All News 106.7 Debuts

Previous Format: Classic Hits “106.7 Atlanta’s Greatest Hits” New Format: News “All News 106.7” Date & Time Of Change: May 29, 2012 at 5:00am More Info: RadioInsight, Wikipedia Aircheck Contributed by Jason Smith

Journey 97.9 Atlanta Debuts

Previous Format: Modern Rock “99X” New Format: Gold AC “Journey 97.9” Date & Time Of Change: June 17, 2011 at 12:00pm More Info: RadioInsight

99X Returns On 97.9

Previous Format: None New Format: Modern Rock “99X On 97.9” Date & Time Of Change: April 17, 2009 at 9:09am More Info: RadioInsight, Wikipedia

Rock 100.5 Atlanta Debuts

Previous Format: CHR New Format: Rock Date & Time Of Change: January 28, 2008 at 5:45am More Info: RadioInsight, Wikipedia Related Changes: 99X Atlanta Signs-Off, Q100 Moves In

99X Atlanta Signs-Off, Q100 Moves In

Previous Format: Modern Rock New Format: CHR Date & Time Of Change: January 25, 2008 at 5:30am More Info: RadioInsight, Wikipedia Related Changes: Rock 100.5 Atlanta Debuts

94.9 Lite-FM WLTM becomes The Bull WUBL

The Autumn of 2006 brought massive shakeups to Clear Channel’s Atlanta cluster, affecting all 5 of their FM stations in the market. The first shoe dropped on November 17 when Modern Rocker “105.3 The Buzz” moved to the stronger 96.1 frequency that had been home to heritage Classic Rocker “96 Rock” becoming Active Rock “Project 9-6-1”. Over the coming weeks, the 105.3 frequency would become Regional Mexican as “El Patron”, Viva 105.7 would lose its 96.7 simulcast, and here Mainstream AC “94.9 Lite-FM” would go Country as “The Bull”. The AC format on WLTM was never able to gain traction against Cox’s heritage AC WSB-FM “B98.5” following its relaunch after its long run as “Peach 94.9”. ...

96.1 WKLS becomes Project 9-6-1

During the course of 2006, “The Buzz”, which had upgraded from suburban rimshot 96.7 to the 105.3 signal gradually caught up to and later surpassed heritage Modern Rocker 99X in the ratings. Meanwhile, sister Classic Rocker WKLS “96 Rock” lost its morning show following an incident with a show on sister station Viva 105.7 and battled competition from recent Classic Hits sign-on WSRV “97.1 The River”. Beginning a string that would see changes at all 5 Clear Channel owned FM’s in Atlanta, The Buzz format was moved to the stronger 96.1 frequency and evolved to Active Rock as “Project 9-6-1” in an attempt to revitalize the once heritage rocker. The 105.3 frequency simulcasted Project for a few weeks to move the listeners over and eventually...

96.7 The Buzz Moves To 105.3

Previous Format: Spanish Tropical “Viva 105.3” WWVA New Format: Modern Rock “105.3 The Buzz” WBZY Date & Time Of Change: May 5, 2005 More Info: Wikipedia

Z93 WZGC Becomes 92.9 Dave-FM

Previous Format: Classic Rock “Z93” New Format: AAA “92.9 Dave-FM” Date & Time Of Change: July 21, 2004 More Info: Wikipedia

WMAX Becomes Real Radio 105.3

Previous Format: 80s Hits “105.3 The Max” New Format: Hot Talk “Real Radio 105.3” Date & Time Of Change: January 30, 2004 More Info: Wikipedia

WMXV Becomes Cool 105.7

Previous Format: Classic Rock “Mix 105.7” WMXV New Format: Oldies “Cool 105.7” WLCL Date & Time Of Change: February 7, 2003 at 12:10pm More Info: Wikipedia

97.1 WFOX flips from Oldies to Urban Hot AC

Summary by Lou Pickney. Cox Broadcasting launched a “Save Our Oldies” campaign in Spring 2002 as a promotional venture to raise brand awareness about its oldies programming on 97.1 WFOX. Atlanta Oldies listeners feared that the company might be contemplating a shift from Oldies, though at the time they were assured that this was merely a promotional tactic and nothing more. However, that promise was short lived. On February 1, 2003, WFOX began stunting with a rather clever approach. Cox simulcasted stations from outside the market on WFOX, including Hawaiian AC KINE/Honolulu, ’80s KHPT/Houston, CHR-Pop WBLI/Nassau-Suffolk and CHR-Rhythmic WHZT/Greenville, SC. The station even simulcasted the Lex & Terry show from WFYV/Jacksonville, FL for one day of morning drive. Th...

105.3 The Max Moves In

Previous Format: Country “Y105.5” WYAI Carrollton, GA New Format: 80s Hits “105.3 The Max” WMAX Bowdon, GA (Move In To Atlanta Market) Date & Time Of Change: February 18, 2002 More Info: Wikipedia

WMKJ becomes Wild 96.7

On August 11, 2000, Clear Channel flipped AC-formatted WMKJ “Magic 96” to “The New 96-7, Atlanta’s Party Station”, giving the Atlanta area an R&B and hip-hop-oriented Rhythmic CHR on a limited signal. The station announced that a new moniker would be coming soon. Eventually, a “Survivor”-type contest surfaced on the station’s Web site, in which one possible moniker for the station was “voted” off each day. This led up to the birth of “Wild 96-7” on September 8, 2000.

106.7 WYAY relaunches as “Eagle 106.7”

After 16 years in the country format, 106.7 WYAY had found itself as the forgotten sibling of sister “Kicks 101.5” WKHX. However, ABC/Disney did not want to open a door for a competitor to its dominance of the country audience in the Atlanta area. With WKHX leaning current based, a hole was opening for a gold based station to target the older demographics. At 3:00pm on September 1, 2000, Eagle 106.7 was born. >

CHR “Power 99” WAPW becomes Alternative “99X” WNNX

During the late 80’s WAPW was the leading Mainstream CHR in Atlanta with ratings in the 7 to 9 share range and beating out longtime runners WZGC (Z-93) and WQXI (94-Q) out of the format. But during the fall 1991, the station started stumbling from a 6.5 in the summer book to a 4.7. This was caused by a decision at the time by management to lean heavy on Dance in order to find a nitch for the station. Reversing course, the station started re-adding Rock & Alternative tracks over the winter of 1991-92 and rose to a 6.3 in the winter, then dropped in the 4’s in the spring & summer books. After experimenting with a nightly all-Alternative music program called “On The Edge”, the decision was made to change format to Alternative and the weekend before the format change on Octob...

CHR “94Q” WQXI-FM flips to Hot AC “Star 94” WSTR

WQXI was THE definition of Top 40 radio in Atlanta, starting in the late 50’s at 790 AM and later at 94.1 FM. But by the late 80’s, the station had evolved into Hot AC territory with ratings in the 4-share range. With the demise of WZGC (Z-93) as a CHR in January 1989, the station reverted to CHR as “Atlanta’s Hit Music Station” for a few months, but faced serious competition from WAPW (Power 99), which kept their ratings down in the 3 to 4 share range. Realizing that they needed to drop their 30+ heritage as a CHR and start from scratch, the station was “blown up” at midnight on November 15th, 1989 and reborn as WSTR (Star 94). Star 94 started out as a Hot AC but switched to Adult CHR in September of 1991. When Power 99 became WNNX (99X) in Octo...

Z93 Goes From CHR to Classic Rock

Previous Format: CHR “Z93” New Format: Classic Rock “Z93” Date & Time Of Change: January 3, 1989 More Info: Wikipedia Aircheck Contributed by Robyn Watts