Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/6/2010 10:00pm More Info: RadioInsight, Wikipedia Related Format Changes: 99.1 Joy-FM St. Louis Debuts Note: This Aircheck consists of the farewell announcement by KFUO GM Dennis Stortz around 9:00pm, followed by the final minute of music at 10:00 as the station then went silent until the following morning. Thanks to John Moody for contibuting this aircheck.
With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. The station brought on Bob Costas as the imaging voice as well.
Summary by Mike Batchelor. WMLL flipped to a format of “New Standards” on 1/8/04, after a week of stunting with a “Wheel of Music” playing cuts from many different formats. Previous to the “wheel,” 104.1 stunted with Christmas music throughout the holiday season starting on November 1, 2003. WMLL “The Mall,” started in 2000 as an All 80s format. Gradually, WMLL morphed into a Hot AC format playing 80s & 90s pop, with no currents, with Steve & DC in the Morning. The station languished near the bottom of the ratings heap for its entire three year existence, despite having a high dollar, marquee morning show that once dominated the market.