For most of the 1990’s, 104.5 in Philadelphia has programmed different variations of the Hot AC format under the Star 104.5 name. In the Spring of 1999, rumors were running rampant that they would flip to the Jammin Oldies format that AMFM Inc. was launching in most markets. However, they were beaten to the punch by Greater Media’s WXXM which flipped from Modern AC in May. In November, Star 104.5 finally flipped formats, switching from Hot AC to Rock AC (Female targeted Classic Hits with some currents) under the name “Alice 104-5”. Call Letters were soon changed to WLCE.