“Eagle 96.9” KGLQ flips from Classic Hits to Hot AC “Mix 96-9”

The debut of “Mix 96-9” (KMXP) marked the end of the numerous permutations of the Classic Hits format on 96.9 (the last being “Eagle 96.9”) that previous owner Nationwide had attempted over the years. “Mix 96-9” was one of the first “Mix” Rock Hot AC outlets which Jacor (now Clear Channel) brought to numerous markets across the country. KMXP debuted with a slogan of “The Best Mix of the 80’s, 90’s and 70’s” (yes, in that order). After the turn of the century, in order to continue positioning itself as a station offering some currents, the slogan changed to “The Best Mix of the 80’s, 90’s, and Today”, which is much more common.

“The New 96.9 Classic Hits” KHTC evolves to “Eagle 96.9” KGLQ

Through the mid-90’s, Nationwide Communications seemed determined to make the Classic Hits format (which sounded a lot like a “lite” version of a Classic Rock format) work on 96.9 FM. It began with “96.9 K-Hits FM, Superstars of the 70’s and More”. Next in line was “The New 96.9 Classic Hits”. The start of the third and final attempt — “Eagle 96.9” — is featured here. One week after this name change, Eagle 96.9’s new morning show — featuring market legend Charlie Van Dyke plus the well-known and respected Michael Hagerty (also of KTVK-TV Channel 3, at the time) — made its debut. The announcement of this morning show change is heard on the audio. Just about one year after the debut of Eagle 96.9, Natio...