Sports Radio 810

810 WHB flips to All-Sports, assuming the programming of 1510 KCTE

As the country field in the market became larger, WHB (which, after 77 years on the 710 frequency, moved to 810 in 1997) had a tough time competing (see the earlier WHB flip, above, for details.) Also, a void existed for a full-market sports station. On October 2, 1999, WHB ended its longtime country format for Sports. http://formatchange.com/audio/57.mp3

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