Louie 103.7 Debuts

Louie 103.7 Rock St. Louis W279AQ

Previous Format: New Signal In Market (Stunting With Loop Of Rick Astley “Never Gonna Give You Up”) New Format: Rock “Louie 103.7” W279AQ Date & Time Of Change: June 19, 2014 at 1:00pm More Info: RadioInsight Aircheck Contributed by Mike Batchelor

105.7 The Point Debuts

Previous Format: Classic Rock “101.1 & 105.7 The Fox” KFXB New Format: Alternative “105.7 The Point” KPNT Date & Time Of Change: February 17, 1993 More Info: 105.7 The Point, Wikipedia Aircheck Contributed by 105.7 The Point

GenX 100.3 Becomes The Brew

Previous Format: 90s Hits “Gen X 100.3” WSGX New Format: Classic Rock “100.3 The Brew” Date & Time Of Change: May 23, 2012 at 12:00pm More Info: RadioInsight, Wikipedia

99.1 Joy-FM St. Louis Debuts

Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/7/2010 7:00am More Info: RadioInsight, Wikipedia Related Format Changes: Classic 99 KFUO St. Louis Signs-Off Thanks to John Moody for contibuting this aircheck.

Classic 99 KFUO St. Louis Signs-Off

Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/6/2010 10:00pm More Info: RadioInsight, Wikipedia Related Format Changes: 99.1 Joy-FM St. Louis Debuts Note: This Aircheck consists of the farewell announcement by KFUO GM Dennis Stortz around 9:00pm, followed by the final minute of music at 10:00 as the station then went […]

103.3 KLOU becomes “My 103.3″

With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. […]

WRDA Becomes Hot 104.1

Previous Format: Standards “Red 104.1” WRDA New Format: Urban “Hot 104.1” WHHL Date & Time Of Change: October 1, 2005 at 12:00am More Info: Wikipedia Related Changes: “104.1 The Mall” WMLL flips from 80?s to Standards “Red 104.1? WRDA

“104.1 The Mall” WMLL flips from 80’s to Standards “Red 104.1″ WRDA

Summary by Mike Batchelor. WMLL flipped to a format of “New Standards” on 1/8/04, after a week of stunting with a “Wheel of Music” playing cuts from many different formats. Previous to the “wheel,” 104.1 stunted with Christmas music throughout the holiday season starting on November 1, 2003. WMLL “The Mall,” started in 2000 as […]

CHR KSLZ “Z107.7″ launches after KMJM moves to 104.9

In early 1997, Emmis Broadcasting flipped longtime Saint Louis CHR WKBQ “Q104″ to Modern AC as “Alice @ 104.1″ leaving a gaping hole for Top 40 in the market. That year Jacor Communications acquired Religious formatted 104.9 WCBW in nearby Columbia, Illinois. With 104.9’s signal stronger in the areas that an Urban format would succeed […]

103.3 KHTR Becomes KLOU

Previous Format: CHR “Hitradio 103” KHTR New Format: Oldies “Oldies 103.3” KLOU Date & Time Of Change: November 4, 1988 at 12:00am More Info: Wikipedia Aircheck Contributed by Kent Ahrens