Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/7/2010 7:00am More Info: RadioInsight, Wikipedia Related Format Changes: Classic 99 KFUO St. Louis Signs-Off Thanks to John Moody for contibuting this aircheck. http://formatchange.com/audio/425.mp3
Previous Format: Classical New Format: Contemporary Christian Date & Time Of Change: 7/6/2010 10:00pm More Info: RadioInsight, Wikipedia Related Format Changes: 99.1 Joy-FM St. Louis Debuts Note: This Aircheck consists of the farewell announcement by KFUO GM Dennis Stortz around 9:00pm, followed by the final minute of music at 10:00 as the station then went silent until the following morning. Thanks to John Moody for contibuting this aircheck. http://formatchange.com/audio/424.mp3
With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. The station brought on Bob Costas as the imaging voice as well. http://formatchange.com/audio/283.mp3
Previous Format: Standards “Red 104.1” WRDA New Format: Urban “Hot 104.1” WHHL Date & Time Of Change: October 1, 2005 at 12:00am More Info: Wikipedia Related Changes: “104.1 The Mall” WMLL flips from 80?s to Standards “Red 104.1? WRDA http://formatchange.com/audio/156.mp3
Summary by Mike Batchelor. WMLL flipped to a format of “New Standards” on 1/8/04, after a week of stunting with a “Wheel of Music” playing cuts from many different formats. Previous to the “wheel,” 104.1 stunted with Christmas music throughout the holiday season starting on November 1, 2003. WMLL “The Mall,” started in 2000 as an All 80s format. Gradually, WMLL morphed into a Hot AC format playing 80s & 90s pop, with no currents, with Steve & DC in the Morning. The station languished near the bottom of the ratings heap for its entire three year existence, despite having a high dollar, marquee morning show that once dominated the market. http://formatchange.com/audio/14.mp3
In early 1997, Emmis Broadcasting flipped longtime Saint Louis CHR WKBQ “Q104” to Modern AC as “Alice @ 104.1” leaving a gaping hole for Top 40 in the market. That year Jacor Communications acquired Religious formatted 104.9 WCBW in nearby Columbia, Illinois. With 104.9’s signal stronger in the areas that an Urban format would succeed in, the company moved “Majic 108” to the 104.9 signal as “Majic 105” and launched a new CHR on the 107.7 signal that had better coverage of the market as a whole. Jacor brought in Jeff Kapugi, then Program Director of flagship CHR “93.3 FLZ” in Tampa as Program Director and began simulcasting the “MJ & BJ” Morning Show from ‘FLZ as well. The sign-on of KSLZ has since beco...