WUBT

Rock 103.5 Goes Jammin Oldies

Previous Format: Active Rock “Rock 103.5” WRCX New Format: Rhythmic Oldies “The New 103.5” (eventually “103.5 The Beat” WUBT) Date & Time Of Change: November 3, 1998 at 5:00pm More Info: Wikipedia Related Changes: “103.5 The Beat” flips from Rhythmic Oldies to CHR “Kiss-FM” http://formatchange.com/audio/146.mp3

“103.5 The Beat” flips from Rhythmic Oldies to CHR “Kiss-FM”

Upon completion of the Clear Channel/AMFM merger, many expected Clear Channel to launch a CHR/Pop outlet right away. After all, Chicago was one of the few markets remaining that lacked a full-signaled Top 40 outlet. Plus, in the early 90’s, Clear Channel C.E.O. Randy Michaels was involved with WYTZ 94.7 FM (“Z-95”, later “Hell 94-7”, and after that, “Hot 94-7”) — a station which was designed to dethrone CBS-owned CHR/Rhythmic outlet WBBM 96.3 FM “B-96”. But Michaels’ first attempt was a failure, and so it seemed logical to believe that he was ready to compete with B-96 again. As months began to pass, with no format changes, rumors began heating up and they centered around either AC WLIT 93.9 FM or Rhythmic Oldies WUBT 103.5 ...

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