WVRT

CHR WBSB “B104” becomes Hot AC WVRT “Variety 104.3”

As the CHR format began to lose steam in the early 1990’s, many CHR’s across the country found themselves losing ratings and revenue streams; WBSB included. After a long successful run as “Baltimore’s Best”, the format was fading fast. In order to increase it’s ratings, the station decided to go after an older audience and flipped to a Gold based Hot AC as “Variety 104.3”. It could not, however, gain listeners from it’s primary competitor WWMX “Mix 106.5”. By the end of 1994, Variety 104.3 was dead and had been sold to the owners of Mix, who changed its format first to Soft AC and then to all 70’s. http://formatchange.com/audio/23.mp3

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