After 40 years of service as Philadelphia’s Classical Music station, frequent ownership changes in the mid-1990’s and developing business trends led to the demise of 95.7 WFLN. Greater Media Broadcasting donated the WFLN music library to Temple University’s 90.1 WRTI. With Q102 leaning Rhythmic, the Modern AC format of Max was thought to fill a niche between Alternative Y100 and WIOQ. However, it took almost 6 months for Max to put together an airstaff and ratings were never able to get much higher than a 2.3 share. In May of 1999, as ratings were beginning to turn the corner after the addition of the Barsky Show in mornings, Greater Media pulled the plug on Max in order to beat AMFM to the punch with Rhythmic Oldies.
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