94.3 WMJC is one of the many Long Island stations that has struggled to find a niche in the Long Island market due to a signal that is unable to cover the entire market. From its Beautiful Music days as WCTO through AC as “Magic 94.3” to a simulcast of 103.9 WRCN, the 94.3 frequency had failed to find a niche. That had begun to change in 1996, when New York City lost its outlet for Country Music. Sister station 740 WGSM had become the only outlet on Long Island for Country. Soon after the format moved to 94.3. By 2000, WMJC had failed to garner anything higher than a 2.0 share 12+ for its troubles. With Rock AC and All 80’s catching on nationwide, Barnstable Broadcasting jumped on the bandwagon on Long Island with the new Island 94.3.