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Los Angeles

“FM Talk 97.1” KLSX Los Angeles Becomes Amp Radio

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There was no one reason that led to the demise of FM Talk on 97.1 KLSX Los Angeles after 13 years. The departure of Howard Stern to Sirius in 2005 led to the national “Free-FM” experiment bringing in a restructuring that brought in Adam Carolla. The PPM ratings system changed the way stations recorded listeners. But it was commercial radio’s attempt to save money that eventually led to the demise of the format.

At 5:00pm on February 20, 2009 KLSX gave way to “Amp Radio”, a CHR presentation that had been airing on the HD2 signal of sister 93.1 KCBS-FM. Unlike most format changes in recent years, the staff of KLSX was given notice ahead of time and allowed to do farewell shows on their way out.

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3 Comments

  1. Well more than likely this will not have any Barings out come of the decision to change formats
    I think you have made one big mistake in this decision you have become one of many.

    free fm was one that stud out from the crowd and I will not listen to amp FM why would I Kiss FM , Power, The beat , My FM , so many I know their names but I’ll Tell you what I don’t listen to any of them. Your decision has made mine easier I use to listen the hole day Adam, The triplets, and of coser Tom, Even the Tim Shoe ones in A wile
    Even Dany was much better than the crap you play now . no matter it’s only money you will lose.

    it us to be Free FM And Jack FM. Know it’s Jack FM for me
    Thanks

    Rick Ram.

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  2. Don’t you just love people who think the messages they leave here are going to be read by the owners of the stations?

    Especially when the messages are only barely literate.

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  3. Howard Stern was the cornerstone of KLSX, dating back to its time as a Classic Rock station. The FM Talk format came largely thanks to Howard, and Tom Leykis was legendary in afternoons. Then there was Heidi, Frosty and Frank in middays. With Howard going to Sirius XM, the wheels came off of KLSX. Then, a shift from diary-based radio ratings to metered ratings measurement put a huge dent in a wounded station. Stern’s replacement was David Lee Roth … and 2006 started on shaky ground. By August Radio & Records was merged into Billboard Radio Monitor, further weakening the industry and entertainment-fueled Talk as CBS tried too hard with Don and Mike moving to middays on the east coast and The Greaseman taking nights in New York. L.A. lasted the longest, but by 2009 it was really just about Leykis and yet another desire to take dollars away from KIIS. That’s failed every time CBS attempted it (KKHR, 97.1 NOW). AMP didn’t last, but it was on for a while.

    Reply

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