As one of the last All-80’s stations in the country 102.9 The Point became a victim of cluster programming. Sister station WJGL’s “96.9 The Eagle” 70’s and 80’s based Classic Hits format was stepping on its toes and not giving The Point much room to thrive. By flipping to Modern Rock, X102.9 is able to flank sister WFYV “Rock 105” from Clear Channel’s Modern Rock WPLA “107.3 The Planet”. The Point went out with the same song that had launched it in nine years earlier: Simple Minds “Don’t You Forget About Me”. System of a Down’s “Chop Suey” ushered in X102.9’s life. Thanks to Dan Rubin for submitting this aircheck.
Summary by Mike Batchelor. WMLL flipped to a format of “New Standards” on 1/8/04, after a week of stunting with a “Wheel of Music” playing cuts from many different formats. Previous to the “wheel,” 104.1 stunted with Christmas music throughout the holiday season starting on November 1, 2003. WMLL “The Mall,” started in 2000 as an All 80s format. Gradually, WMLL morphed into a Hot AC format playing 80s & 90s pop, with no currents, with Steve & DC in the Morning. The station languished near the bottom of the ratings heap for its entire three year existence, despite having a high dollar, marquee morning show that once dominated the market.