With the “Oldies” branding becoming taboo due to the aging of the target audience, broadcasters have looked for new ways to position the format. In St. Louis, when Clear Channel brought on market legend Smash for mornings at KLOU they used the opportunity to reposition the market’s longtime oldies station as programmed by the listeners. The station brought on Bob Costas as the imaging voice as well.
Previous Format: Oldies New Format: Classic Hits Date & Time Of Change: April 3, 2006 at 5:00pm More Info: Wikipedia, Washington Post
Top 40 radio in Buffalo was once spelled KB 1520. WKBW was the 50kw Top 40 powerhouse in the market, yet had fallen on hard times like many AM’s in the past 15-20 years. The calls had been changed to WWKB following the sale of the station away from its sister TV, which kept the WKBW calls. A parade of short lived formats: Classic Country, Sports, Business News, CHR simulcast followed none generating much ratings noise as Entercom protected its other two AM stations 550 WGR and 930 WBEN. In 2003, WWKB brought back many of it former DJ’s and went Oldies. However with lackluster ratings continuing and crosstown 1270 WHLD about to join Air America’s network the following week, Entercom flipped WWKB to Liberal Talk in attempt to beath WHLD to the punch and create a wall of tal...
In Early 2005, Barnstable Broadcasting sold its Norfolk cluster to Max Media, who years prior had operated AC powerhouse 101.3 WWDE “2WD” in the market. Dick Lamb, one of the principles in Max Media and founder of 2WD had stayed on as morning host at 2WD until the acquisition of Barnstable’s cluster ended his 26 year run in mornings there. In order to create a spot in their new cluster for Lamb, the Oldies format of WFOG was dropped in favor of a Gold-based AC format. The Wave’s success has since led to 2WD shifting from Mainstream AC to a softer variation of the format. Aircheck Contributed By Bob Corbin of VARTV.com
Summary by Lou Pickney. Cox Broadcasting launched a “Save Our Oldies” campaign in Spring 2002 as a promotional venture to raise brand awareness about its oldies programming on 97.1 WFOX. Atlanta Oldies listeners feared that the company might be contemplating a shift from Oldies, though at the time they were assured that this was merely a promotional tactic and nothing more. However, that promise was short lived. On February 1, 2003, WFOX began stunting with a rather clever approach. Cox simulcasted stations from outside the market on WFOX, including Hawaiian AC KINE/Honolulu, ’80s KHPT/Houston, CHR-Pop WBLI/Nassau-Suffolk and CHR-Rhythmic WHZT/Greenville, SC. The station even simulcasted the Lex & Terry show from WFYV/Jacksonville, FL for one day of morning drive. Th...
Historically, Rhythmic CHRs hadn’t performed very well in the Houston market (see 98.5 KHYS) but Cox had confidence with the sign on of “Hot 97-1”. After breaking it’s simulcast with sister “Oldies 107.5”, an electronic voice countdown began. The countdown didn’t reach 1 until the following day and “Hot 97-1, Houston’s Hottest Hit Music” was born. The KKTL-FM calls were later replaced with KTHT. The first song on “Hot 97-1” was “Party Up” by DMX
Mired with a subpar signal and being one of two Oldies stations in the market did not allow WSUN to take off in the Tampa Bay area. While rumors of Cox flipping the station to All-80’s ran rampant, the station began stunting with music from 2001: A Space Oddysey. At 5:00pm on November 3, 2000, the Tampa Bay area got its first taste at an Alternative station in many years with the debut of 97X. The first song, Hemhorrage by Fuel was dedicated to Modern AC WSSR and Active Rocker WXTB, both of whom are owned by competitor Clear Channel Communications.