Share This Post

Philadelphia

103.9 WDRE flips from Modern Rock to Urban


wdre.png wphi.png

In late 1996, Jarad Broadcasting sold off WDRE to Radio-One, who specializes in Urban based formats. With knowledge of a change coming, the station decided to go out with a bang. Sweepers promoted the days remaining until the death of ‘DRE, while an anything goes attitude prevailed at the station. On Valentines Day, 1997 WDRE presented Bitterfest, a concert to mark the demise of the station. As the clock prepared to strike midnight, 103.9 played Pearl Jam’s “Alive” while the concert’s crowd chanted “DRE, DRE, DRE”. At midnight the station began a weekend stunt of Old School R&B, until the sign-on of the “New 103.9” Urban format the following Monday.

Share This Post

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

css.php