105.1 WRFM flips from Beautiful Music to AC WNSR

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As we proceeded through the 1980’s the older targeting music formats weren’t cutting it anymore. The baby boomers were approaching their thirties and wouldn’t tolerate “Elevator Music” at work. WRFM’s ratings had taken a tumble from Adult Contemporary stations WYNY and WLTW along with fellow Easy Listening WPAT. In order to compensate, on April 15, 1986, WRFM gave way to “New York’s Soft Rock” WNSR. Achieving a solid niche in the AC marketplace, WNSR was partly responsible for driving WPIX and WYNY out of the format. As the 80’s turned into the 90’s, WNSR continued to evolve into a more contemporary station eventually changing its name to “Mix 105″.

Comments

  1. EPF1961 says


    When I was a kid growing up in the late ’60s and ’70s, my dad always had WRFM playing on the hi-fi (Stereo 105!).. It was always in the background– Lush music: 101 Strings, Roger Williams, Jackie Gleason Orch, Living Strings, Sinatra, Bennett, Mantovani, Anita Kerr Singers, other vocal groups, an occasional jazz cut.. it was nice music for dinner/relaxation time, and it was part of the evening ritual. For the most part, it was the American Popular Songbook (songs from the ’30s thru the ’50s). It’s too bad there’s fewer and fewer of these radio stations left- people would do well to familiarize themselves with the classic standards. This was real music, unlike what’s on the air today, which I don’t understand and which I cannot tolerate for more than a minute or two before putting on a jazz CD or LP!

  2. Mary Anne says


    Hi Everyone :-)
    I can’t tell you what a joy it is to find this site. I’m 50, my late Mom listened to WRFM for years; it played from morning til night @ our house. I cried when I heard the WRFM segments on YouTube. It’s like my Mom being here with me. I truly wish I had some longer playing broadcasts to listen to, you all were a daily part of my life.

    • says


      Aww, This is why radio was very powerful back then, hearing the old youtube segments brought me back to before I was born. Your mom still loves you!

      -Rob

  3. juli says


    Mary Anne, I’m 47 and this was the radio station of my childhood, too. WPAT broadcasted from my hometown, but my mother preferred RFM, I think because of Jim Aylward’s morning show. I won’t claim I continued to be a fan of Ferrante and Teicher and the Living Strings for long- soon enough, car trips were all about begging Mom for WABC or 99X or PLJ or NEW instead of her “elevator music”- but hearing WRFM clips now brings back wonderful memories of our warm kitchen on cold mornings. I’m fortunate enough to have my mother with me still, and I need to let her know about these online reminiscences!

    • David says


      You DO mean the late ‘NEW-FM, of course. WNEW-AM (which is no longer on the air, either [and I don’t know if your mom also listened to the latter of the two, but WNEW-AM]) was Middle of the Road (traditional pop) with a little Adult Contemporary (soft rock) thrown in and switched to what is now Adult Standards (’30’s and/or ’40’s Big Bands mixed with traditional-pop vocals from said era/eras through the then-present) when you were a teenager.

  4. Joe Di Laurenzio says


    I do remember hearing Les Marshak during the transition from the block-programmed WRFM, immediately after its acquisition by its new owners around 1968. Les was on WRFM at least for several months to the best of my recollection. Once the new beautiful music format was installed, he may have left by that time. It was a long time ago and I was an impressionable young high school kid…………but I think I got some of it right.

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