RadioInsight Radio Industry News & Discussion

105.1 WRFM flips from Beautiful Music to AC WNSR


As we proceeded through the 1980’s the older targeting music formats weren’t cutting it anymore. The baby boomers were approaching their thirties and wouldn’t tolerate “Elevator Music” at work. WRFM’s ratings had taken a tumble from Adult Contemporary stations WYNY and WLTW along with fellow Easy Listening WPAT. In order to compensate, on April 15, 1986, WRFM gave way to “New York’s Soft Rock” WNSR. Achieving a solid niche in the AC marketplace, WNSR was partly responsible for driving WPIX and WYNY out of the format. As the 80’s turned into the 90’s, WNSR continued to evolve into a more contemporary station eventually changing its name to “Mix 105”.


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