105.1 WRFM flips from Beautiful Music to AC WNSR

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As we proceeded through the 1980′s the older targeting music formats weren’t cutting it anymore. The baby boomers were approaching their thirties and wouldn’t tolerate “Elevator Music” at work. WRFM’s ratings had taken a tumble from Adult Contemporary stations WYNY and WLTW along with fellow Easy Listening WPAT. In order to compensate, on April 15, 1986, WRFM gave way to “New York’s Soft Rock” WNSR. Achieving a solid niche in the AC marketplace, WNSR was partly responsible for driving WPIX and WYNY out of the format. As the 80′s turned into the 90′s, WNSR continued to evolve into a more contemporary station eventually changing its name to “Mix 105″.

Comments

32 Responses to “105.1 WRFM flips from Beautiful Music to AC WNSR”
  1. Mike says:

    Jim Dilaurenzio is the best!! I contacted him about getting some WRFM cd’s and he sent me so many that it will take years to hear them all. The copies are so clean it feels like I’m listening to the station live. Jim Thank you!…….I offered to pay and instead he insisted that I spread the music around by making copies to anyone who enjoys easy listening and WRFM 105. I don’t understand why this music is not back. Especially with the new HD radio technology. I wish I had the money to start a station. I know that a beautiful music format would do well. Especially if I was able to hire Jim D to program it!! He the type of good people you don’t meet enough!! Thanks again Jim!

    • Mike says:

      Pleas excuse me!! JOE Dilaurenzio is my new friend who made me the WRFM cd’s. I wrote Jim by mistake because i was chatting with a friend named Jim and I subconciously wrote his name…I’m very sorry JOE and thanks again!

      • Tom says:

        Mike, I wish I knew who you were, because I’d be interested in some of the music you received. I was a teenager when the switch was made, but WRFM brings me back to fond, family-related memories, and having worked at a Beautiful Music station for a short period of time about 13 years ago, I know the sound is familiar enough to take me back in time. A very good pick-up on your part.

  2. Andrew Butler says:

    Back in the 60s I was sent a reel to reel postable tape featuring WRFM from New York from a friend who lived there. I can remember by heart much of the tape espeacilly the line: “WRFM’s easy music hour continues from 93 on the dial with music just right for you.” This was during the Egypt/ Israel war and a garbage mans strike in New York. It was the sheer word perfect delivery and the tone of the annoucers voice that was so New York. I wish that I still had the tape. I always regarded WRFM as the king of stations. Andrew. London.

  3. JED HACKER says:

    I WAS MUSIC DIRECTOR FOR PARENT COMPANY BONNEVILLE IN THE 80′S AND WHAT YOU HEARD ON WRFM IS MANY SELECTIONS I WAS RESPONSIBLE FOR. YES IT IS A DIRE SHAME IT IS NO LONGER ON EVEN IN A SMALLER STATION. I SEE COMPLAINTS FROM ALL OVER THE COUNTRY ABOUT THIS AS I LIVE IN SOUTHERN CALIFORNIA NOW. THE BROADCASTING EQUILIBRIUM IS DAMAGED BEYOND AND TO PAY FOR SATELLITE AND FEED THE COFFERS OF THE FCC IS NOT WHAT I EVER HAD IN MIND. TRY WKTZ JACKSONVILLE FLORIDA ON THE NET NO STRINGS ATTACHED. RATINGS HAVE GOT THIS COUNTRY IN A SEVERE DOWNWARD SPIRAL.

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