In the Spring of 1998, 107.3 WZZP teased South Jersey with a Rhythmic CHR format. With no promotion or publicity, the brand new signal garnered a 2 share in its first ratings book. Seeing the hole for something between Urban AC WTTH and Adult leaning CHR WAYV, Margate Communications took a chance on something different. Pulling the plug on recently acquired satellite Modern Rocker WDOX, Margate moved the southern half of the Urban AC “Touch” simulcast from 105.5 to WDOX’s 93.1 slot. Rimshotting greater Atlantic City area from Cape May Court House, WZBZ debuted with a Dance CHR format designed to target WAYV, while still protecting WTTH. Within a year, WZBZ moved to 99.3 in Pleasantville, while retaining the 105.5 simulcast as WGBZ, giving the station full signal coverage in the market.