107.3 The Wave WNWV Becomes AAA Boom 107.3

3 Responses to “107.3 The Wave WNWV Becomes AAA Boom 107.3”

1. 

   Joe King

   11/15/2010 at 4:09 pm #

   
   WHAT COPYRIGHT NAME???
   CANADA HAS BOOM 97.3 IN TORONTO!
   IS THIS A NORTH AMERICAN COPYRIGHT?
   OR JUST AN AMERICAN ONE???
   WHO HAS THE RIGHTS????

   Reply
   • 

     Lance

     11/16/2010 at 11:48 pm #

     
     CBS has a US Trademark for the “Boom” moniker via its use on the HD2 of 96.5 KJAQ Seattle.

     Reply
   • 

     Myron Falwell

     7/23/2012 at 9:53 pm #

     
     Ironically, they could have taken “The Lake” name, as Elyria-Lorain owned – and still owns – WLKR-FM in Norwalk, which sports its’ own AAA format, largely programmed by Dial-Global but voice-tracked locally. “Boom” was supposedly a second choice, to honor legendary WMMS announcer Len “Boom” Goldberg, but after CBS threw the cease-and-desist (allegedly, no one at Elyria-Lorain checked to see if there was a copyright) it went to “107.3 Cleveland”, then to “V-107.3″, and finally, “107-3 CLE” was sparingly used. The AAA format never had any consistent branding for the entire time it was on the air.

     The launch date was intended to have been a week later, right into the new year, but was hastened after news of the switch leaked early into WNWV’s corporate sister, the Elyria Chronicle-Telegram. Thus, the 12 hours of a ticking clock, the inaccurate “WNWV HD-2″ ID and the (VERY) subdued intro.

     Reply

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