93 K-Rock was a relaunch of an old format on the same frequency. Suddenly Clear Channel, who was notorious for slapping C&D’s on people using the KISS moniker decided they would stop using the moniker “K-Rock” which was now owned by Infinity. They needed a new, unique identifier…and one they could have fun with! At 5:00pm on New Years Eve of 2001, 93 K-Rock became known as “that dam station”…93 3 The Dam.

Thanks to Dave @ NebraskaRadio.com for the submission.