In its short history on the air, the 106.1 frequency in the Tidewater has seen constant shuffling of formats as it looked to fill a niche in the market. Following its move into the Tidewater proper in March of 2004, the station has seen the following formats:
03/07/04 to 09/23/04 – Variety Hits “106.1 Bob-FM” WPYA
09/23/04 to 02/02/05 – Country “Kick 106″ WKCK
02/02/05 to 09/21/06 – CHR “106.1 The Zone” WZNR
The Zone had attempted to fill the Mainstream CHR void that had existed in the Tidewater since the Early 1990’s. Entercom’s pair of Adult CHR 94.9 The Point and Rhythmic CHR Z104 made the hole tough to fill. As the Rhythmic AC format took off in 2006, WZNR management felt they had found a niche that could be more successful.
Aircheck Contributed By Bob Corbin of VARTV.com