Mega 100.3 Becomes 100.3 The Beat

Mega 100.3 KCMG B100 The Beat Los Angeles 100.3 The Beat KKBT V100 KRBV Baka Boys Los Angeles

Previous Format: Rhythmic Oldies “Mega 100.3” KCMG
New Format: Urban “100.3 The Beat” KKBT
Date & Time Of Change: June 30, 2000 at 6:00pm
More Info: Wikipedia

In the fall of 1999, the two largest radio station operators in the country, Clear Channel Communications and AMFM Inc., shocked the world by announcing they would merge. However, in order to get under the government-mandated market ownership limits, some stations were required to be spun-off. One of the full powered FMs in Los Angeles had to go. KKBT was the station chosen; it was sold off to Radio One. However, Clear Channel wanted to keep the best possible signals and gave Radio One the less desirable 100.3. Leading up to the frequency swap, rumors swirled about whether either station’s format would survive the move to the new frequencies. Much speculation led to 92.3 going Active Rock, possibly with the KMET calls. When the switch was made, the formats did come along for the ride. However, soon thereafter, KKBT released their morning team of Dre and Ed Lover plus afternoon drivers The Baka Boys.

Related Changes: 92.3 The Beat Becomes Mega 92.3

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