With a rimshotting signal coming from southwest of town, KUMX had a slight competitive disadvantage compared to most of the other stations in New Orleans. Going head to head with WEZB “B97” for the CHR audience in the market, “Mix 104.1” was never fully able to establish its niche. B97 had a more Rhythmic lean and its sister Modern AC “105.3 The Zone” had begun cutting into Mix’s numbers from the other side. Signing off at 9:00am on June 29. 2001, the final song on Mix 104.1 was aptly “When Its Over” by Sugar Ray. Following a daylong stunt, “104.1 The Fox” debuted with an all Beatles weekend.