Top 40 radio in Buffalo was once spelled KB 1520. WKBW was the 50kw Top 40 powerhouse in the market, yet had fallen on hard times like many AM’s in the past 15-20 years. The calls had been changed to WWKB following the sale of the station away from its sister TV, which kept the WKBW calls. A parade of short lived formats: Classic Country, Sports, Business News, CHR simulcast followed none generating much ratings noise as Entercom protected its other two AM stations 550 WGR and 930 WBEN. In 2003, WWKB brought back many of it former DJ’s and went Oldies.
However with lackluster ratings continuing and crosstown 1270 WHLD about to join Air America’s network the following week, Entercom flipped WWKB to Liberal Talk in attempt to beath WHLD to the punch and create a wall of talk with News/Talk WBEN and Sports WGR.
Aircheck courtesy of Scott Fybush